Past Clients & Projects


We pride ourselves on our human-centered, cross-functional approach that helps you define your brand initiatives, understand your customers, and generate innovative solutions. We offer a range of services including marketing, branding, design, data analysis and implementation strategies. As a nationally recognized federation, we have won several awards at the National Student Advertising Competition and delivered tangible results for Fortune 500 companies such as Adobe, Live Nation, and Snapple. Note, not all clients have been listed due to NDA restrictions.

Here is our full list of clients:

Raise the unaided awareness and conversion rates of Adobe’s Experience Cloud in the adtech market through a data-backed, story-driven campaign. (NSAC 2020, 1st Place Regionals )

Raise the unaided awareness and conversion rates of Adobe’s Experience Cloud in the adtech market through a data-backed, story-driven campaign. (NSAC 2020, 1st Place Regionals )

Expanded WeChat's global ecosystem of developers and software vendors to increase number of international mini programs and users. (PLATINUM: GROWTH STRATEGY)

Expanded WeChat's global ecosystem of developers and software vendors to increase number of international mini programs and users. (PLATINUM: GROWTH STRATEGY)

Conducted a competitive analysis of the ticketing landscape to develop a strategic social media growth strategy. (GOLD: MARKETING STRATEGY)

Conducted a competitive analysis of the ticketing landscape to develop a strategic social media growth strategy. (GOLD: MARKETING STRATEGY)

Produced a creative acquisition strategy for paid event creators through analyzing competitive landscape and user profiling. (PLATINUM: MARKETING STRATEGY)

Produced a creative acquisition strategy for paid event creators through analyzing competitive landscape and user profiling. (PLATINUM: MARKETING STRATEGY)

Analyzed international digital streaming landscape and developed a strategic 3-tier positioning and marketing strategy for Spotify's ad products. (PLATINUM: MARKETING STRATEGY)

Analyzed international digital streaming landscape and developed a strategic 3-tier positioning and marketing strategy for Spotify's ad products. (PLATINUM: MARKETING STRATEGY)

Increase consideration, activation, and trial of cold-water washing as a sustainable habit while positioning and maintaining Tide as the market leader. (NSAC 2024, 1st Place Regionals, 1st Place Nationals)

Increase consideration, activation, and trial of cold-water washing as a sustainable habit while positioning and maintaining Tide as the market leader. (NSAC 2024, 1st Place Regionals, 1st Place Nationals)

Identified strategic marketing strategies to increase awareness, readership and contribution interest for Airbnb Magazine. (SILVER/GOLD: MARKETING STRATEGY)

Identified strategic marketing strategies to increase awareness, readership and contribution interest for Airbnb Magazine. (SILVER/GOLD: MARKETING STRATEGY)

Built a comprehensive go-to-market strategy for the Meta Quest 2 with a focus on general VR adoption across new market segments. (NSAC 2022, 1st Place Regionals, 3rd Place Nationals )

Built a comprehensive go-to-market strategy for the Meta Quest 2 with a focus on general VR adoption across new market segments. (NSAC 2022, 1st Place Regionals, 3rd Place Nationals )

Developed a creative B2B positioning and brand marketing strategy to catalyze and ensure the success of United for Business’ PerksPlus initiative. (PLATINUM: MARKETING STRATEGY)

Developed a creative B2B positioning and brand marketing strategy to catalyze and ensure the success of United for Business’ PerksPlus initiative. (PLATINUM: MARKETING STRATEGY)

Propose features to boost Gen Z retention on Bing Image Search by analyzing user pain points and opportunities, while positioning Bing as a personalized and entertaining alternative to competitors. (GOLD: USER RESEARCH)

Propose features to boost Gen Z retention on Bing Image Search by analyzing user pain points and opportunities, while positioning Bing as a personalized and entertaining alternative to competitors. (GOLD: USER RESEARCH)

Sponsor brand love for the platform and reorient their market position to focus on long-term user retention and relationship success stories. (NSAC 2021, 1st Place Regionals, 4th Place Nationals)

Sponsor brand love for the platform and reorient their market position to focus on long-term user retention and relationship success stories. (NSAC 2021, 1st Place Regionals, 4th Place Nationals)

Led the go-to-market strategy and positioning for Twitch Rivals’ new streaming program to differentiate the brand and drive new user growth. [PLATINUM: GROWTH STRATEGY]

Led the go-to-market strategy and positioning for Twitch Rivals’ new streaming program to differentiate the brand and drive new user growth. [PLATINUM: GROWTH STRATEGY]

Crafted an integrated marketing campaign for Wiernerschnitzel to elevate the perception of hot dogs amongst consumers. (NSAC 2019, 3rd Place Regionals)

Crafted an integrated marketing campaign for Wiernerschnitzel to elevate the perception of hot dogs amongst consumers. (NSAC 2019, 3rd Place Regionals)

Developed a digital-first strategy and end-to-end marketing campaign for Insomniac Event’s new Escape and Countdown concerts. (GOLD: MARKETING STRATEGY)

Developed a digital-first strategy and end-to-end marketing campaign for Insomniac Event’s new Escape and Countdown concerts. (GOLD: MARKETING STRATEGY)

Analyzed student lifecycle and performed needs assessment to design a new system for strengthening alumni retention. (PLATINUM: DESIGN THINKING, CREATIVE INNOVATION)

Analyzed student lifecycle and performed needs assessment to design a new system for strengthening alumni retention. (PLATINUM: DESIGN THINKING, CREATIVE INNOVATION)

Researched EV charging market in California and developed a go-to-market plan for its EV Fleet Ready program. (GOLD: GROWTH STRATEGY)

Researched EV charging market in California and developed a go-to-market plan for its EV Fleet Ready program. (GOLD: GROWTH STRATEGY)

Created a dual-strategy marketing campaign to grow and shape Snapple’s trademark image (NSAC 2016 1st Regionals, 6th Nationals).

Created a dual-strategy marketing campaign to grow and shape Snapple’s trademark image (NSAC 2016 1st Regionals, 6th Nationals).

Crafted short-form content strategy to explore and activate new market segments with a focus on Poshmark’s UGC content strategy. (GOLD: MARKETING STRATEGY)

Crafted short-form content strategy to explore and activate new market segments with a focus on Poshmark’s UGC content strategy. (GOLD: MARKETING STRATEGY)

Increase unaided consideration of Indeed amongst Gen-Z to help new career prospectors find their "job just right". (NSAC 2023, 2nd Place Regionals )

Increase unaided consideration of Indeed amongst Gen-Z to help new career prospectors find their "job just right". (NSAC 2023, 2nd Place Regionals )

Designed a marketing campaign that evokes feelings of reminiscence to connect Ocean Spray with millennials, promote brand awareness, and drive new sales. (NSAC 2018, 2nd Regionals)

Designed a marketing campaign that evokes feelings of reminiscence to connect Ocean Spray with millennials, promote brand awareness, and drive new sales. (NSAC 2018, 2nd Regionals)

Rebranded and redesigned Ujitime’s website to align with updated brand expectations and facilitate expansion into new market segments. (PLATINUM: WEB AND BRAND DESIGN)

Rebranded and redesigned Ujitime’s website to align with updated brand expectations and facilitate expansion into new market segments. (PLATINUM: WEB AND BRAND DESIGN)

Developed thorough email drip campaign to capitalize on subscribers' interest early and move them from activation and engagement to conversion. (PLATINUM: MARKETING STRATEGY)

Developed thorough email drip campaign to capitalize on subscribers' interest early and move them from activation and engagement to conversion. (PLATINUM: MARKETING STRATEGY)

Designed new branding for a startup based on market and competitor analysis. (PLATINUM: BRANDING DESIGN)

Designed new branding for a startup based on market and competitor analysis. (PLATINUM: BRANDING DESIGN)

Performed extensive analysis into the EdTech landscape and formalized partnership outreach initiatives (GOLD: PARTNERSHIP STRATEGY)

Performed extensive analysis into the EdTech landscape and formalized partnership outreach initiatives (GOLD: PARTNERSHIP STRATEGY)

Created a campaign to combat negative perception of the frozen food industry to highlight Tai Pei's unlimited, convenient, and unique flavors. (NSAC 2017, 3rd Regionals)

Created a campaign to combat negative perception of the frozen food industry to highlight Tai Pei's unlimited, convenient, and unique flavors. (NSAC 2017, 3rd Regionals)

Identified ideal target market segment and developed brand positioning and marketing strategy with measurable goals to increase reach and retention. (GOLD: BRANDING & MARKETING STRATEGY)

Identified ideal target market segment and developed brand positioning and marketing strategy with measurable goals to increase reach and retention. (GOLD: BRANDING & MARKETING STRATEGY)

Conducted extensive market research to understand pain points in Airbnb's payment process and develop strategies for specific product feature improvements. (PLATINUM: DESIGN STRATEGY, CREATIVE INNOVATION)

Conducted extensive market research to understand pain points in Airbnb's payment process and develop strategies for specific product feature improvements. (PLATINUM: DESIGN STRATEGY, CREATIVE INNOVATION)

Assessed the effectiveness of current branding through synthesizing client feedback and analyzing competitive landscape to create new branding initiatives. (SILVER: BRANDING STRATEGY)

Assessed the effectiveness of current branding through synthesizing client feedback and analyzing competitive landscape to create new branding initiatives. (SILVER: BRANDING STRATEGY)

Promoted e-commerce strategy through affiliate marketing, widening hooRAE’s product selection and driving increased revenues (GOLD: MARKETING STRATEGY)

Promoted e-commerce strategy through affiliate marketing, widening hooRAE’s product selection and driving increased revenues (GOLD: MARKETING STRATEGY)

Performed comprehensive analysis of Adobe's users and products to develop strategies for campus adoption (SILVER: GROWTH STRATEGY)

Performed comprehensive analysis of Adobe's users and products to develop strategies for campus adoption (SILVER: GROWTH STRATEGY)

Present an acquisition-based marketing strategy to Home Chef that aligns Home Chef’s unique brand positioning with novel creative strategies on a wider range of digital platforms. (SILVER: MARKETING STRATEGY)

Present an acquisition-based marketing strategy to Home Chef that aligns Home Chef’s unique brand positioning with novel creative strategies on a wider range of digital platforms. (SILVER: MARKETING STRATEGY)