Who We Are
imagiCal, established in 1980, is the Berkeley chapter of the American Advertising Federation. Our organization functions as a fully student-run advertising agency and creative consultancy comprised of 25-30 undergraduates with a diverse array of interests, academic fields, and backgrounds. We are researchers, athletes, businesspeople, artists, and more. Many of our alumni graduate to top firms in consulting, banking, and tech industries, as well as to academia, science and advertising.
What We Do
Since its inception, imagiCal has continued to develop multi-million dollar campaigns for leading brands in the National Student Advertising Competition. In our work outside case competitions, we deliver unique solutions to a wide array of business problems for clients of varying backgrounds, from local non-profits to billion-dollar corporations. In the past, we helped an ed-tech startup with their alumni engagement model, rebranded one of China’s largest social media platforms in order to engage the US audience, and helped a local non-profit craft a business model to support food insecure students.
How We Do It
What sets us and our approach apart is the value we place in driving performance with creativity. Our projects often fall at the intersection of business as an art and as a science; our capacity to leverage both analytical and imaginative approaches to problem solving is what makes our work stand out.