Haas-sponsored, established in 1980
Who We Are
imagiCal is UC Berkeley’s nationally ranked, award-winning creative strategy agency and competitive marketing team. We are also the Haas-sponsored and an official chapter of the American Advertising Federation. We engage in real-world projects such as the National Student Advertising Competition, consulting projects, professional development events and case workshops.
We pride ourselves in our diverse community composed of students from various majors, passions, and backgrounds, allowing us to work cross-functionally across five departments: strategy, creative, public relations, media, and design, to elevate each other's ideas.
Our Goal
Building cross-functional, creative business leaders.
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In the fall, we take on a portfolio of professional consulting projects, providing research-driven, creatively-inspired business solutions for clients ranging from local non-profits to Fortune 500 corporations.
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Our year-long active members also flourish through recruitment training, consulting bootcamps, Haas application reviews, networking events, alumni mentorship and workshops. Our members after graduation go into a a wide range of industries, and join our extensive alumni network that extends far back as 1980.
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In the spring, we compete in the National Student Advertising Competition to devise a fully-integrated, multimillion-dollar marketing campaign for a corporate partner, working collaboratively within five departments to research, synthesize, ideate and execute our ideas.
Where We Work
Down to get creative?
Sign up for a coffee chat to talk to one of our members or apply to imagiCal!
Email us at: hello@calaaf.com with any questions :)